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Livefyre become the part of Adobe

Adobe is planning to acquire Livefyre then integrate Livefyre into its Experience Manager

Liefyre was founded in 2009 with the aim of commenting platform. After that Liefyre extended to the marketing tools. Its aim is focusing on user-generated content - the comments sections of the blogs. Liefyre’s customers includes CNN, The Coca-Cola Company and Major League Baseball. And now they will become the customers of Adobe.
Livefyre will be ingrated Adobe Marketing Cloud
According to news from Adobe, Livefyre will become a part of Adobe Experience Manager which focuses on building web sites and basic mobile apps. After acquiring, Livefyre will be ingrated Adobe Marketing Cloud to make user-generated content available across all eight digital marketing solutions.

Adobe Creative Cloud
Before becoming a part of Adobe, Livefyre also acquired the likes of Storify and launched its Livefyre Studio product to curate user-generated content and republish it. According to Adobe “With this acquisition our customers will be able to unify the best social media content with branded experiences created in Adobe Creative Cloud and community-driven content in Adobe Behance and Adobe Stock.”

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